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School of Art and Design · ANU College of Arts and Social Sciences
This course provides students with an introduction to the field of visual communication design, and equips them with the knowledge and skills to more effectively communicate their ideas and processes in a visual form. Students conduct research and produce practical projects as a means to interrogate and apply fundamental theories, concepts and techniques. The course examines the foundational elements of visual communication and how context shapes production and reception of visual forms. Students address visual design for print, screen and environmental graphics and gain a practical grounding in relevant design software packages, different file formats and technical production requirements.
Project A - Visual Identity Design Research
Learning outcomes 4, 5
Project A - Visual Identity Design Collateral
Learning outcomes 1, 2, 3, 4
Project B - The Lock Down Companion
Learning outcomes 1, 2, 3, 4, 5
130 hours of total student learning time made up from: a) 40 hours of contact comprising lectures, tutorials / workshops. b) 90 hours of independent student research, reading and writing.
See indicative readings and those listed on Wattle. Preliminary Reading Itten, J. (1961). The art of color: The subjective experience and objective rationale of color. New York: Reinhold Pub. Lupton, E. (2004). Thinking with type: A critical guide for designers, writers, editors, & students. New York: Princeton Architectural Press. Lupton, E., & Phillips, J. C. (2008). Graphic design: The new basics. New York: Princeton Architectural Press. Miller, B. G. (2011). Above the fold: Understanding the principles of successful web site design. Cincinnati, OH: How Books. Samara, T. (2002). Making and Breaking the Grid: A Graphic Design Layout Workshop. Rockport. Wheeler, A. (2003). Designing brand identity: A complete guide to creating, building, and maintaining strong brands. Hoboken, NJ: John Wiley. White, A. (2002). The elements of graphic design: Space, unity, page architecture, and type. New York: Allworth Press.