coursemapLoading course
Research School of Management · ANU College of Business and Economics
Sustainability has moved to centre stage in recent years generating much public discussion and increased the focus on firm impacts and responsibilities and consumer choice processes. Increased awareness of the significant environmental degradation, decline of natural systems and resources along with community, national and global social inequalities has placed a focus on sustainable business practices. For many marketing has been perceived as part of the problem rather than the solution to issues such as pollution, over consumption, the depletion of natural resource, unhealthy lifestyles, and human rights abuses. However, markets provide a coordinating mechanism through which change takes place. Importantly marketing systems provide the crucial link between market participants including individuals, households, managers, and firms. This course aims to promote an understanding in the organisation, within the context of a capitalist market economy, of: - changing consumers attitudes and behaviour, including current unsustainable lifestyles and consumption and the emergence of new forms of consumption - how marketing can create value sustainably - the role of marketing and marketers in meeting net zero objectives - incorporating sustainability into marketing activities and strategies; in order to respond to opportunities and threats that arise from both social, economic and environmental change – such as climate change - ethical issues in marketing decision making, behaviour, and practice And provide an introduction to: - the principle ‘tool kits’ employed by practitioners in pursuing sustainable business - contemporary best practice in sustainability in marketing, including the role of the Sustainable Development Goals (SDGs), the Circular Economy, and stakeholder communications
Typical assessments may include, but is not restricted to: in-class exercises, written and oral assignments, quizzes, examinations, group project tasks, oral presentation, and other assessment deemed appropriate to show attainment of the learning outcomes set for the course. Further details will be made available via the Class Summary.
Learning outcomes 1, 2, 3, 4, 5
Students taking this course are expected to commit 130 hours to completing the work. For semester length offerings this will typically include 3 hours per week in class and at least 7 hours a week on average (excluding non-teaching weeks) on course reading, research, writing and assessment work. Work Integrated Learning Other Students will, through other formats, engage with organisational partners for planned authentic activities, or through purposeful links to curriculum and specifically designed assessment, that integrate theory with the practice of work.
Information about the prescribed textbook (if any) will be made available via the Class Summary.