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Research School of Management · ANU College of Business and Economics
This course requires students to complete a 24 unit honours thesis in marketing studies. Students will undertake independent research in marketing studies under the guidance of a supervisor. After completing this thesis course, students will have developed the capacity to perform high-level independent research, and have an in-depth knowledge of their chosen research topic.
The thesis will be completed in stages (e.g. proposal, literature review, thesis, and oral presentation) that may be marked separately or as a single final thesis (to be confirmed with your supervisor and course convener). The resulting thesis will be examined by discipline experts in the Research School of Management.
Learning outcomes 1, 2, 3, 4, 5, 6, 7, 8
130 hours of total student learning time per 6 units of study, comprising independent student research, consultations with an ANU supervisor, reading, writing and presentations.
Information about the prescribed textbook (if any) will be made available via the Class Summary and in discussion with an ANU supervisor. Preliminary Reading Readings relevant to each student's research project topic will be determined in discussion with an ANU supervisor.